Difference Between a Contact and Deals
In HubSpot, contacts and deals are two different record types. They are closely connected, but they serve different purposes.
👤 Contact - People (buyers)
A contact represents an individual you are working with.
Examples of contacts include:
• Buyer
• Co buyer
• Realtor
• Other person involved in the home purchase process
Contact records store information about the person, such as their name, email address, phone number, and communication history.
👉 Think: “Who has shown an interest in our company or product??”
💼 Opportunities (Deals) - Home Purchase Opportunity
A deal represents a specific home purchase opportunity.
Deals are the primary workspace for the sales team. Each deal should represent one home purchase opportunity by community.
Deal records store key sales information, such as:
• Deal amount or home price
• Close date
• Pipeline stage
• Deal owner or sales rep
• Community
• Current status of the opportunity
💬 Sales Activity Standard (Required)
The deal is the single source of truth for each home opportunity.
This includes:
• Notes from calls and conversations
• Tour feedback
• Follow ups and next steps
• Emails related to the home purchase
• Internal comments and updates
👉 Think: “What home opportunity are we working on, and where is it in the sales process?
🔗 How Contacts and Deals Work Together
Contacts and deals are linked (associated) to give full visibility into each opportunity.
A single deal can have multiple contacts (e.g., buyer and co-buyer)